Merino People are a new New Zealand (Aotearoa) based company looking to sell merino wool products and sewing packs to a UK (and beyond) based market. They wanted a brand identity that captured the quality of their products in addition to their handcrafted approach. 
The extra imagery summarises the creative, playful and natural element of the company and routes it firmly in it's home country of New Zealand; a merino horn, a silver fern and the Tongariro mountain.

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