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Brief
Merino People are a new New Zealand (Aotearoa) based company looking to sell merino wool products and sewing packs to a UK (and beyond) based market. They wanted a brand identity that captured the quality of their products in addition to their handcrafted approach.
![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/443f0359-f728-4ddc-884e-d9ba99b41336_rw_1920.jpg?h=9507c518a71d5c60207f3051a269a62f)
The extra imagery summarises the creative, playful and natural element of the company and routes it firmly in it's home country of New Zealand; a merino horn, a silver fern and the Tongariro mountain.
![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/cd5cbf07-7a22-4d36-bb90-df572eea7191_rw_1920.jpg?h=8579286892fc79c6383e2dae2593e49e)
![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/91e110b2-029c-4abc-bcb1-aa6825ef1a93_rw_1920.jpg?h=470e68ac88c1d3d4a7f39921a1f3e945)
![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/7a4c0814-6396-4e03-af0c-f863b166d7f8_rw_1920.jpg?h=931ca743534351ac260174953708fb9b)
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![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/3f5d463e-76f5-4aa6-841b-54234db9bd18_rw_1920.jpg?h=da1f4bc71b9fd6b21fe1a43a5261dd97)
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![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/33d68c75-c90a-4f01-9576-f87804d87ff2_rw_1200.jpg?h=5fe6bcda58ef8c87582886f199e1793a)
![](https://cdn.myportfolio.com/9da04a1c-d0f4-4e56-8e5f-f37151dade9c/327dda4d-b4ab-49a5-9e7e-591877df2c40_rw_3840.png?h=fd9a6e34b23dd764f22c70f2e3b83acd)
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