Brief
Hidden Somerset is a new website and blog showcasing the best places to eat, drink, visit and experience in Somerset. They needed a new brand and imagery for each category on their blog in addition to being used across their general output.
The brand concept is underpinned by the strong connection to (and between) nature and the arts and crafts industry within Somerset. It takes on a crafted, artisanal approach, combining the diverse elements of the county's landscape, folk art and traditions.
