Brief
Come up with a product and brand to market lab grown coffee to an 'all-rounder' audience.
Insight
Lab grown coffee can be a daunting prospect to your everyday coffee consumer. With apprehension towards science at every turn, a product marketing coffee should be clear and accessible.
Despite this, the prospect of lab grown coffee is a unique concept and could be appealing to your everyday audience who want to make more sustainable choices.
Solution
'Kahvie' is a grab-and-go style coffee drink that is clear and accessible, whilst leaning into its unique selling point.
Tone of Voice
The tone of voice for the brand is inspired by the playful style copy of brands such as Oatly and Innocent. This is to not only be engaging to a wide audience but also to make the concept more approachable.
